![]() The best font size for websites is 16 points. With a well-chosen typeface (and engaging copy), visitors should recognize your company website just by landing on the page. The best website fonts are readable, come in a range styles, and fit your brand identity. It’s the key to attracting and retaining visitors to your site. If that customer can’t read your offering, or finds your use of Copperplate Gothic a jarring choice of font for a financial institution, that’s going to impact business. Why is it important to choose the right font for my website?Ī website is one of the first places a customer or client will ‘meet’ you - and, in a competitive marketplace, first impressions count. Ultimately, there’s no single best font for websites - it’s brand-subjective - but for neutral clarity, you can’t go wrong with Arial. But don’t let it cloud judgment on what works best for your readers. Licensed fonts are typically preferred by organizations, but it’s not essential. So, consider the budget (and what rights you get if you license a font). The best website fonts feature a broad library of styles, for maximum flexibility across all your content.Īcross the best font websites, you’ll find free options, as well as licensed ones. Fonts come in families, with multiple versions based on a single design - with light and heavy weighting, for example. A future-thinking company might run with Montserrat a laid-back firm might adopt Bree. The company’s identity will inform the choice, too. When choosing which font is best for a website, readability comes first - crisp lettering with good spacing that scales nicely on desktop and mobile devices. ![]()
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